Southam News: Special Report: New Mask-Arade Building Opens

The new Mask-Arade building, Albion House, opened on Saturday with Paul Daniels and Debbie McGee performing the opening ceremony.

The event at the new Mask-Arade building was a standing room only occasion with people from near and far attending.

Mask-arade have moved from their previous building on Ford Farm due to the phenomenal success of their business.

They first came to fame after those fools on Dragon's Den turned their business idea, of celebrity masks, down [see here]. Ever since, the masks have flown off the shelves.

The masks are endorsed by the celebrities concerned and just about anyone you can think of has a mask. If there's someone you can't think of they'll do masks to order. On-line you can even have masks made of yourself or a friend.

Adorning the walls in the new plush offices are many masks signed by the celebrities themselves including Prime Minister David Cameron, Ken Dodd and Roy Wood.

This week sees the masks being available at Harrods, adding to an already impressive list of stockists nationwide.

The multi award winning company is making a return to Dragon's Den featuring in a new off-shoot programme Dragons' Den: How to Win in the Den which is currently showing on BBC2 on Sundays. The crew from the new programme spent four days with Mask-Arade filming their feature.

This bloke had nowt to say and looked a bit sheepish:

Rumours another Dragon had turned up in disguise were denied by a bloke about the height of a well known Dragon who was in disguise:

There was loads of food and cakes not to mention champagne:

The Alsop family traveled all the way from Linconshire to see Paul, Debbie and a family member open the new building:

Paul and Debbie were happy to pose for pictures and sign autographs:

Paul & Debbie spent a great deal of time with the guests and visitors despite their heavy workload that included them appearing at the Spa Centre Saturday night.

Dean Walton helps Paul with the speech:

We have over 200 photos for you to view and zoom in and out of on, not one, but two photo feeds:

· Click here for photo feed 1

· Click here for photo feed 2

Dave and Aimie Moore enjoying the day [Aimie has just spotted Paul Daniels]:

The opening ceremony [see video below] was performed by Paul Daniels who entertained the crowd and mystified everyone with his mystical powers which included telepathy, mind reading and thought transference using a powerful scientific device which he could flog to some Dragons if they weren't loons.

The weather remained perfect throughout the occasion.

Paul and Debbie confirmed they were more than happy at being in the great town of Southam. Paul said he had arrived without problem via the bypass using a strange and mystical device he has got in his Prius called a SatNav.

Paul Daniels

Debbie McGee

Mask-arade

A plaque outside the building permanently marks the day:

It wasn't just Southam News taking loads of photos:

We have two videos of the event. Video one shows background scenes and a glimpse of the inside of the new building whilst video two shows the opening ceremony. [Don't forget the 200+ photos available here & here ]